Page 27 - Waterfall City Issue 6 June 2023

NEW IN THE HOOD

Waterfall City has always been a hotspot for industry, retail and restaurants.

This month is no different as Mall of Africa and Waterfall Corner welcome
new tenants.

Burnt Studios – Mall of Africa
Burnt Studios™ was founded in the
summer of 2018 by Pierre and Andriana
Cronje. The brand was born out of their
passion for fitness and fashion. The
couple lives a very active lifestyle and
are thus interested in high-performance
activewear. They spotted a gap in the
market after noticing that the functional
sportswear in stores was not stylish,
while the trendy sportswear was not
functionally designed for action and
high intensity.

Struggling to find brands that
epitomised style and athletic quality,
they set out to create the clothing
themselves. The result? High-quality,
performance activewear that can be
used for a wide range of activities – from
running a marathon to doing an intense
workout – but that’s also fashionable Burnt Studios has quickly become
enough for customers to wear all day, South Africa’s top activewear brand.
every day, anywhere. The company aims to inspire athletes
and fitness fanatics to run faster, jump
At the beginning of their journey, the higher and reach further. To this end, it
duo had all the odds stacked against has grown a passionate community of
them. They developed their vision from followers who have even formed Burnt
Andriana’s family farm, where the radio running clubs across the country.
wave signal was non-existent. Each entirely from their flat. This flat was their
morning, they had to drive for about home (shared with a few roommates) as Burnt Studios has major plans for the
20km to a spot on the farm road where well as their office, warehouse, store and future. If you have been following the
there was signal and use their phones as photo studio. Today, Burnt Studios’ head company for a while, you’ll know that the
a hotspot to connect to the internet, so office is based in Woodstock, Cape Town, team is not afraid to take risks and push
they could chat with potential suppliers, and is staffed by a passionate team. the boundaries. This is the beginning of
arrange meetings, organise their the Burnt Studios story and nothing will
imports and build the first edition of the The company has come a long way. It stop the team from exceeding the limits.
online store. has retail stores at the V&A Waterfront
in Cape Town, as well as in Stellenbosch #MadeToMove
In early 2019, Pierre and Andriana moved Central and now in Mall of Africa. The IG@burnt.studios
to Cape Town to continue their pursuit range has grown to include active @burnt.studios.men
in a more suitable environment. Their jewellery, swimwear, equipment, and Store no: 2177/2179
business operations were now running recently, a full menswear range. www.burnt.co.za

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