Page 18 - Energize October 2021

NEWS

New Southern African dealers appointed

Regional distribution network in Southern Africa boosted
from six to 12 as Cummins continues to expand its dealer
network model

onsistent with its strategic vision of of inherent agility due to being involved
innovating for customers to power with our customers at ground level,” adds
Ctheir success, Cummins is constantly Njoroge. “From a Cummins perspective, we
looking for new ways to serve its customer are here to provide power solutions that
base. Therefore, it has implemented the empower our customers’ success.”
Dealer model in Angola, Mozambique and All the new partners have been provided
Zimbabwe, with six new dealers appointed with the necessary training to familiarise
as a result. them with Cummins’ processes and
“We are committed to serving our procedures. Parts availability and technical
customer base in the Southern African region training are critical elements of Cummins’ Racheal Njoroge
through our new channel partners, giving superior service, which the Dealer will
them the capability to provide end-of-mile continue to provide, in addition to escalated region,” highlights Ndzana.
support,” explains Racheal Njoroge, MD of support being available from the Cummins The Southern Africa region is serviced
Cummins South Africa. Cummins utilises this technical team. “This allows for a smooth by the Regional Distribution Centre (RDC) in
partnership model globally, with thousands transition in terms of customer support,” Johannesburg, which oversees the supply
of Dealers appointed around the world, stresses Njoroge. chain for the entire Dealer network, from
“hence it is not something new we are Two local Dealers have been appointed parts to filtration and whole goods (engines
introducing to the region.” for each of the three countries to ensure and gensets). In addition, the Master Rebuild
“We are thrilled to welcome all our that Cummins has an extensive and flexible Centre is a critical pillar of Cummins’ 24/7
new partners to the Cummins Distribution network suited for local market requirements support and back-up operation for the
Business, which spans over 190 countries and will allow for future growth. Mining mining industry, reinforced by the training
globally,” comments Patrice Ndzana, General and power generation remain the biggest centre which ensures that all Cummins
Manager: Cross Border Business Southern growth markets for Cummins in the region, technicians are fully trained and up to date
Africa. “The focus is to ensure that efficient followed by marine, oil & gas, construction with the latest technology.
and reliable product supply and support is and automotive. “Such diversification has In terms of the global disruption due
offered to our customers while extending our stood us in good stead in the Southern Africa to Covid-19, Ndzana says that Cummins is
footprint, enabling territory coverage and region, where our strategy has been to conducting extensive demand planning.
capable networks.” continue to service our customers, despite “Essentially, we are investing ahead of
Cummins’ main path to market any prevailing volatility or uncertainty in the demand to ensure we have adequate
is through its distribution
channels, fully or wholly
owned entities, joint venture
partnerships, independent
distributors, or Dealers. “In POWER WHEN
terms of these three countries,
we are now transitioning to AND WHERE YOU
that Dealer support model,”
highlights Njoroge. From a NEED IT DURING
footprint perspective, Cummins OUTAGES
is not reducing its coverage as a
result. “It is very important for Backup power from 17 - 550 kVA
our customers to understand available to support your business
that we are not exiting these during outages.
countries.”
The benefits of appointing
dealers compared to having a
brick-and-mortar presence in-
country is the added flexibility it
affords Cummins in responding
to customer requirements. CUMMINS SOUTH AFRICA
“These entities are highly LOUIS FOURIE - 083 415 3851
ALEX LUBINI - 072 630 7600
entrepreneurial and have a lot Landline: +27 11 451 3400
WWW.CUMMINS.COM

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