Page 10 - Motoring Winter 2022

WINNER
Double Cab 4x4
Category -
Nissan Navara

factors that cover sales performance, segment share and value for money are applied. The Guild’s “The ongoing scoring system was
COTY competition partner, Lightstone Auto, furnishes the automated scoring information, which developed in 2017 to enable jurors to
provides data-driven insights, online market intelligence and new vehicle sales statistics for the compare category contenders. Every year, we
South African automotive industry. adapt the scoring system slightly, taking into
account new global and local market trends,
WINNER to ensure the credibility and objectivity of our
Performance Category - competition,” adds Eagle.
Volkswagen Golf GTI Advances in technology continue to
transform the social media landscape, and
the 2022 COTY competition adopted an
exhilarating social media campaign to reveal
this year’s winners. Seven SAGMJ members
from diverse backgrounds and publications
were chosen to announce the overall and
category winners from 09h00 on 6 June
2022, on all COTY/SAGMJ social media
platforms. Their contribution acknowledges
talent in the journalism sphere, recognises
a new generation of media and brings an
element of anticipation and fun into the
competition.
At the SAGMJ’s Annual General
WINNER Meeting in 2021, additional honours
Adventure SUV Category - introduced were the Most Admired OEM
Toyota Land Cruiser 300 (original equipment manufacturer) and
the best PR in the industry. “This year’s
respective winners are Mercedes-Benz
SA and Deon Sonnekus from Hyundai SA,
and although these two awards are not
officially part of the COTY competition,
they are just as prestigious,” says Wepener.
As we all emerge after the uncertainty
of the last two years, the more than three
decades of challenges, adjustments, and list
of notable jurors who took immense pride in
their participation in the COTY Awards affirm
the conviction that COTY will continue for
many more years to come. n

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