Page 9 - Motoring Winter 2022

WINNER
Midsize Category -
Mercedes-Benz
C-Class

The Mercedes-Benz C-Class won this year’s exalted Juror’s Excellence Award. Introduced in apprenticeship under the guidance of a juror
2021, the Award is particularly impressive as it only considers the raw scoring of the expert jurors mentor, ensuring a constant pool of newly
without automated scoring factors. The overall score includes additional criteria such as sales, trained jurors to step into the jury team.
segment share and spec-adjusted pricing. “One thing has remained true to this
remarkable contest; it celebrates and rewards
The Category Winners for this year’s competition are: automotive excellence. Our jurors are experts
Compact Category Toyota Urban Cruiser in their field and clearly understand vehicles
Compact Family Category Toyota Corolla Cross and the mobility sector,” says Graham Eagle,
Midsize Category Mercedes-Benz C-Class Chairman of the 2022 COTY committee.
Performance Category Volkswagen Golf GTI
New-energy Category Toyota Corolla Cross Hybrid SCORING PROCESS
Adventure SUV Category Toyota Land Cruiser 300 The COTY scoring process is much more than
Double Cab 4x4 Category Nissan Navara just juror scoring. Once the expert panel
The Budget and Premium categories did not have any 2022 contenders. concludes scoring, the automated scoring

PUBLIC VOTING
The public has become more involved in the
COTY scoring/voting process over the last WINNER
four years via social media. Two years ago, Compact Category -
the Motor Enthusiasts Choice Category was Toyota Urban
introduced. A social media blitz lasting six Cruiser
weeks saw the vehicle the public responded
to the most in a hotly contended all-out
popularity contest. It was not an easy battle
as publicists seized the opportunity to
showcase their vehicles. However, last year,
the Peugeot 208 beat out stiff competition to
take the win.
The selection of the COTY jurors and the
training of potential jurors had remained
as stringent as ever. Based on specific
requirements, potential jurors and trainee
jurors are presented to SAGMJ members,
who choose 25 of their peers. Trainees
are required to complete a two-year

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