Page 7 - Motoring Winter 2022

CHANGECARS INDUSTRY NEWS

Answering messages and emails after normal
working hours is not unusual from this group of
dedicated enthusiasts. Having met the team, it’s
clear that they all share a clear vision and goals
and all have the same work ethic as Michael.
The platform has recently been expanded
into a full motoring information centre. If you
click on the ‘Blogs’ tab, you will find articles,
comments and reviews from a number of highly
reputable motoring journalists. Click on the
‘Videos’ tab and you can access video reviews
of hundreds of models available in South Africa.
There are also useful consumer information
videos taken from the highly respected and well
supported programme BUYERSGUIDE on Ignition
TV (Channel 189 on DSTV). This show is proudly
sponsored by CHANGECARS as part of their
marketing campaign.
The next step in their marketing and
awareness campaign is their new show on Ignition
TV, All Things Motoring, hosted by Michael himself.
It’s a weekly show that covers anything and
everything happening in the world of motoring.
There is another step in advanced planning,
where the name CHANGECARS will be synonymous
with road safety - because SAFETY MATTERS!!
Watch this space.
Talking to Michael, he declared that by the
end of 2023, CHANGECARS will be the most well-
known, and without a shadow of doubt, most
respected online vehicle platform in SA.
Knowing him, I think this could happen a lot
sooner. n

MOTORING | Winter 2022 | 5