Page 17 -

AR2020 (Markenauftritt Retail, of display space is filled with both new and 2 new models (cars not humans), with the new
meaning ‘Brand Appearance almost new cars (I dare not refer to them A-Class sedan and GLE revealed. Neither of
MRetail’) is the new concept and as used). A separate, large area is reserved these models have been seen in public before
style of dealership presentation of the for the display of the AMG range, those cars in SA and will be available soon. Order books
prestigious German brand that has marked that offer even more style, performance and are open.
the aspirations of generations throughout prestige.
the world. The aim is to no longer have An operation of this scale and ambition can
dealerships, but rather to have retail spaces An interesting feature located near the only succeed with the right team in place.
which are sales-led, product-focused, coffee bar on the ground floor is a glass Under the leadership of Dealer Principal,
customer-centric and experience-rich viewing deck where you can watch your Alexandra Boavida, the team has been
environments where people grow to love the car being serviced in the large, pristine hand-selected. A fact that stood out both at
Mercedes-Benz brand. workshop area below. I was most impressed the launch event and a subsequent visit was
to get a friendly wave and greeting from the friendly, approachable manner of every
When you consider the fact that South Africa one of the technicians when I looked down staff member. This starts with the security
makes up such a small percentage of world during a recent visit. at the parking entrance and continues
sales, it is indeed an honour that Mercedes- throughout your movements in the building.
Benz Sandton was one of 15 locations Mercedes-Benz SA and the Sandown
worldwide chosen to premiere the new Group have combined forces to ensure that Whether you are a Mercedes-Benz owner,
concept and is the first to open its doors. this new flagship retail space becomes a aspire to become one or simply wish to
More than a vehicle salesroom, it is now destination of note in the industry. A recent experience the level of attention and
MERCEDES-BENZ greatest models available from the brand. Who’s Who of Jozi society mingled, were Sandton, pop in and have a look around at
service that is offered at Mercedes-Benz
exclusive opening event was held where the
a permanent showcase of the latest and
the permanent motor show that’s not just a
This further highlights the speed with which
wined, dined and entertained by Mi Casa
while being given the opportunity to explore
latest models reach our shores after their
showroom.
OPENS NEW FLAGSHIP international launch. the sights of all the latest automotive treats. You can contact Mercedes-Benz
Sandton on 011 263 6500.
The evening included the surprise unveiling of
Mercedes-Benz Sandton must be seen at
night when the blue lighting makes the
DEALERSHIP IN SANDTON building stand out amongst some of the an address to some, but in the global Mercedes-Benz family
most prestigious and expensive real estate
in South Africa. Then, step inside for an Mercedes-Benz Sandton on 92 Rivonia may be just
experience like no other. The 4 418m²
the new flagship dealership marks the launch of the bold new
MAR2020 concept of the parent company in Germany.
Kyalami Estates • CONNECT • Issue 3 • 2019 15