Page 22 - Landscape SA 97

MACHINERY FEATURE

‘BEAST’ CAMPAIGN WITH HUSQVARNA

n September 2020, brand ambassador
for Husqvarna South Africa, Tendai ‘The
IBeast’ Mtawarira, featured in a new brand
advertisement for the company. He offered an
empowering message of resilience, strength
and man’s ability to triumph over adversity. In a
display of his physical and mental grit, his story
reminded us that no journey comes without
rough terrain.

Similarly, perseverance, tenacity and power are
words which underpin Husqvarna’s own ethos,
and their range of state-of-the art outdoor
equipment has the ability to help rebuild
industries and enable businesses to return to
work after the lockdown. Because Husqvarna
is all about powerful machines, it was easy to
parallel the Beast’s own physical prowess.

The production was shot at night with all Covid
protocols in place, major time constraints and
remarkable physical exertions required of the
Beast. Despite the hurdles, it reminded everyone
to see possibilities rather than problems, and to
demonstrate resilience and reliability, just like
Husqvarna’s equipment.
Jenna Robinson, regional marketing manager for
Husqvarna Africa, says the company is committed
to benefitting industries and homeowners
through its sustainable innovations. LSA

Husqvarna’s brand ambassador, Tendai For further information visit
‘the Beast’ Mtawarira www.husqvarna.co.za

GREF AND HUSQVARNA TACKLE CLIMATE

CHANGE AND ENVIRONMENTAL

MANAGEMENT

ccording to Cobus Meiring of the rainfall patterns, later change-over of Water resources and water catchments
Garden Route Environmental Forum seasons, persistent drought, more intense are increasingly coming under pressure as
A(GREF), a fast changing climate veld and bushfires and aggressive bush invasive alien plants lay claim to streams
brings changes to the way landowners encroachment as a result of changing and river banks, which in turn dry up all
are managing indigenous and alien vegetation patterns on the landscape. available water to such an extent that
invasive plant growth on their land. As New risks in the environment brought previously sustainable farms are no longer
the GREF puts the spotlight on the effects about changes that forced land managers viable because boreholes, wells and
of climate change on the landscape, to rethink the way they approach land streams run dry.
the forum teamed up with Husqvarna and veld management. Land suitable
SA and interviewed Divan Vermaak on for production purposes such as grazing Landowners are often overwhelmed by
the challenges faced by landowners, comes at a premium and land users can ill costs related to land management when
as well as on best practise models and afford to have productive land go to waste faced with bush encroachment and
equipment available to land managers. as a result of bush encroachment or being the eradication and control of invasive
Vermaak said that a steady change in exposed to very hot and regular wildfire alien plants on their land. However new
South Africa’s climate results in changing intervals. technology and modern equipment

20 Landscape SA • Issue 97 2020