Page 20 - LandscapeSA Issue 110

CoMPANY BrANDING FEATUrE

supplier, understand their needs and build
a collaborative relationship with them.
you need to trust your gut, but always
test your assumptions. To this end, discuss
your ideas with people and get their
perspectives. Listen to what they say, but
do not be blind to the ‘unsolvable’ problems
they may raise.
South Africans need to change their
mindset about entrepreneurship. There are
plenty of opportunities to start a business
if one is constantly curious. Find something
you can do and do it better than the next
person. The more people there are doing
this, the better for everyone.

The Rolux Cares initiative:
implementing the vision
The team believes that by helping others
succeed in opening their own businesses,
they, in turn, can employ and help other
people; this knock-on effect ultimately
benefits the country.
Help does not just mean capital – it can
also be support, time or any products you
can give that they may need. The team
was recently in a position to donate one
of its Rolux lawnmowers to the owner of
a small landscaping business, boosting his
The Rolux team, from left: MD Bruce Williams, brand manager Tracy Williams, CEO Stuart Williams
confidence and shining a spotlight on his
business.
themselves they are committed to helping • Luck. The team capitalises on whatever
others succeed. luck comes their way and believes this is After seeing many friends and family lose
critically important to success. their jobs during the extended lockdown in
• The current Rolux product range 2021, the Rolux team came up with a way
comprises of the following: They also offer the following advice: for people to make extra money from home.
• Rolux Magnum X lawnmowers; you don’t need to create a multimillion-rand The initiative allows one to register for a
• Rolux Magnum X chainsaw; business to be a successful entrepreneur. coupon code from Rolux.co.za, which can
• Rolux Magnum X brush cutter; Even if you are the only member of then be shared on social media platforms.
• Rolux Magnum X oils, lubricants and your company, by getting out there and Customers using this code will get a
cutting line producing or selling something and discount on a Rolux product, and every
• Lawncare products including the Rolux making ends meet, step-by-step you can sale made will earn them a 5% commission,
rake, spike roller to aerate the lawn and make a difference. Start with a customer or payable into their bank account. n
smooth roller to level out uneven lawn.
• Rolux spares including lawnmower bar
blades and extension cords, replacement
chains and guide bars for the chainsaws,
and brush cutter bump heads and cutting
line.

Advice on starting a new business
and making it work
Ultimately, business is a set of relationships
between people: customers and suppliers.
There is huge value in maintaining positive,
solid relationships and the following three
business principles are important to the
team:
• Grit. The team deals with a lot of rejection
and encounters many obstacles but they
grit their teeth and get through it. In
the end it makes them more ambitious,
resilient and driven to find more customers.
• Resourcefulness. One doesn’t always
need huge capital to get something
done and the team continues to use
what they have and who they know to Rolux lawnmower
get to where they want to be.

18 Landscape SA • Issue 110 2022