Page 22 - Landscape-Issue134

BRANDING FEATURE

FiberRock GSC supplied for an Umdloti repair project

FIBERTEX SOUTH AFRICA:

A FOCUS ON EXCELLENCE

ibertex South Africa forms part of MD of Fibertex South Africa, says: “We believe
Fibertex Nonwovens - a leading a brand is a pledge and we at Fibertex are
Fmanufacturer of a comprehensive always mindful of our brand promise that
range of nonwovens and performance- forms a critical part of our corporate identity. Geotextiles for bank stabilisation,
based materials used in diverse industries. Our logo – the navy blue elephant – was drainage and soil erosion protection
The company, established in Denmark in created in the late 1960’s, relating to the
1968, continues to grow as a global player launch of a secondary backing material
through an unwavering focus on excellence, developed by Fibertex for the carpet
ethical standards and sustainability. industry. Since then, this distinctive logo
The Fibertex geosynthetics range has become a well established component
encompasses nonwoven and woven of the Fibertex corporate identity,
geotextiles, gabions, mattresses, drainage encompassing valuable characteristics such
pipes, fittings and erosion control and as strength, trustworthiness and wisdom.
cellular confinement solutions. The company For over 50 years, the Fibertex team has
also supplies soil reinforcing products fostered close relationships with customers
including geogrids and geocells, as well as worldwide and we are committed to
geosynthetic clay liners as part of composite excellence and the highest ethical standards
lining systems in modern landfills. in everything we do. Our mission is to
Fibertex products are manufactured to create superior value for our customers and
consistent quality standards at all production shareholders through innovative solutions,
facilities globally, and are supported by a technological leadership and people Geotextiles for separation and filtration
technical advisory and back-up service. excellence. Our R&D team responds rapidly
Concern for the environment is critical at to market demands, ensuring dependable
Fibertex and no chemical binders are used and sustainable world-class solutions”.
in products or the production process. In Products are eco-friendly, using high-
addition to the wide range of products made performance Fibertex materials which
from virgin polypropylene (PP), Fibertex also comply with stringent quality, environmental
has a range of products based on recycled and health specifications. They play an
polyester (RPET). No waste is discarded important role in specialist sectors including
from the facility and all products are 100% acoustics, automotive, bedding, building,
recyclable. composites, concrete, filtration, flooring,
The Fibertex team works closely with furniture, geotextiles, medico and wipes.
customers, offering solutions that meet Fibertex has its head office in Aalborg,
exact application requirements. Through Denmark, with production facilities in
an innovative product range, customers Denmark, France, Czech Republic, Turkey,
can be creative and enjoy complete design USA and South Africa, and sales offices Geotextiles for separation and protection
freedom. Global collaboration guarantees around the world.
the edge on product design, impeccable For further information contact Sefton Fripp,
manufacturing standards, optimum safety MD of Fibertex South Africa (Pty) Ltd, on
and reliability of every Fibertex product. +27 31 736 7100 or email SEFR@fibertex.com
When it comes to branding, Sefton Fripp, www.fibertex.com

20 Landscape SA • Issue 134 2024 Check us out www.salandscape.co.za