Page 12 - • waterfall_10_Sept2020.indd

Waterfall News

Mall of Africa scores a hat-trick with its

2020 CooLEsT

MALL AWARd

South Africa’s youth much of our strategic thinking, including on a regular basis to highlight the
our emphasis on remaining ahead fashion variety on offer. A collaborative
has spoken once again of the curve through technological venture between seasoned retailer,
innovation and being the trendsetter sandy rogers and industry stalwart,
and voted the Mall shopping destination able to anticipate Lucilla Booyzen, the director of south

what the ‘next big thing’ will be before African Fashion Week (sAFW), the
of Africa, for the third our competitors,” says Johann Fourie, KOOP studio will be at the Mall of
consecutive year, as the General Manager at Mall of Africa. Africa until the end of this year.

country’s ‘Coolest Mall’ Currently, the mall believes that the post This is in line with tailoring the mall’s
merchandise mix to support ground-
COvID-19 consumer will be increasingly
in the 2020 Sunday inclined to support exceptional local breaking local brand MAXHOsA AFrICA
offerings, especially where they are in by Laduma, alongside International
Times Generation Next sync with job creation and expressing a heavyweights like versace and Armani
uniquely contemporary African zeitgeist. and global greats such as H&M.
Awards. The recent opening of the KOOP studio, “Now in its fourth year, the Mall of

T he annual sunday Times a pop-up hub where designer start- Africa strives to continually define and

ups can gain direct access to a large
refine what it means to meet the needs
Generation Next survey, in
of the contemporary south African
and affluent market right in the buzz
association with leading youth
market specialist, HDI youth of a glamourous shopping centre, and pan-African consumer. We are
Marketeers, is considered south Africa’s illustrates this trend says Fourie. enormously humbled and grateful to
leading annual survey to plot brand once again receive this nod of approval
preference and consumer behaviour in KOOP studio is presently showcasing of our vision in the shape of the ‘Coolest
this demographic group. It canvasses the twelve collections that are interchanged Mall’ accolade,” Fourie concludes.
opinions of more than twelve thousand
young people from around south Africa
across more than seventy categories to
measure their preferences and behaviour.

“We are greatly aware of the importance
of receiving such a resounding
endorsement from a demographic
that represents over r120-billion of
household spend per annum. This drives

10 Waterfall Issue 10 2020