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and fashion entrepreneurs by providing exposure to a
formal retail environment, in a super regional mall that
assists them with footfall, marketing and mentorship. Our
sAFW partnership plays an important role in providing
this mentorship to our local designers and fashion
entrepreneurs,” says Michael Clampett, Head of Asset
and Property Management-retail of Attacq Limited.

Katleho Mahloane, Executive Head of Division: segment
Marketing at vodacom comments, “vodacom’s flagship
red contract plans have evolved to give much more value
and exclusive benefits to those who expect more, much
like sAFW which delivers a better show every year. We are
therefore excited to be a partner in what is sA’s first virtual
showcase of the finest fashion through the great talent
the shows attract. This partnership will also allow us to
support the industry through our participation and allow
our vIP red customers a front-row experience at what
promises to be an exclusive event, and an African first.”

“sAFW is equally committed to this process and is
facilitating greater collaboration between designers and
the downstream value chain through our partnerships
with, among others, the sA Mohair cluster and Cape Wools
sA, as well as weavers and knitters,” Booyzen says.

According to Martin viljoen of the sA Mohair cluster, “The
Diamond Fibre Collections is a designer-led initiative – funded
by the south Africa Mohair Cluster (sAMC), through the
Department of Trade, Industry and Competition (the DTIC), to
drive increased local mohair conversion through value chain
and market development. south Africa is the leading global
producer of mohair, and it’s important that we stimulate local
value addition wherever possible, to support economic growth
and job creation. We’ve partnered with some of south Africa’s
finest design talent through sA Fashion Week and believe that
our collaboration with sAFW serves as a powerful platform
to launch the collections to the local and global market. The
commitment from many designers to pursue this very Diamond Fibre Collections initiative is represented by designers
necessary transition to a new fashion order. The designer Lukhanyo Mdingi, Judith Atelier and MmusoMaxwell and we
community is predominantly sMME’s, and they all employ are incredibly excited to see their collections launch in October.”
small contingents of artisans such as seamstresses and
pattern makers. It has been a superhuman challenge for these Deon saayman, General Manager of Cape Wools sA adds,
businesses to stay afloat and retain jobs in the absence of “The south African wool industry is a proud supplier
any trade or cash flows. This opportunity to showcase their of sustainably produced wool, cared for by passionate
collections in preparation for summer is vital,” adds Booyzen. farmers and meticulously classed according to industry
standards. We value the dedication of the designers,
According to Booyzen, sponsorships have become (who use the inherent natural qualities of wool to create
more critical to sustainability than ever before and the beautifully designed garments), and our association with
partnerships with the Mall of Africa, vodacom red, sA Fashion Week, to create this valuable platform.”
Cruz vodka and Carlton Hair are highly treasured.
The sAFW Digital Collections will run from 22 - 24 October 2020.
“Mall of Africa is the home of south African fashion. Part Tickets for the broadcast are available from Computicket
of our long-term strategy is to support African designers and will be on sale from 24 september 2020.

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