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Waterfall News

Photographs by Lizmarié Richardson Photography, Official SAFW Social Photographer

MALL oF AFRICA:

THE NEW HoME oF

sA FAsHIoN WEEK

s outh African Fashion Week (sAFW) and Mall of the participating designers, will take place from 27 – 29

Africa will be launching their recently concluded
November 2020, also in the mall’s Crystal Court.
three-year partnership by staging south Africa’s
first hybrid designer collections showcase this “This hybrid combination of both a digital and live fashion
year. In recognition of the COvID-19 requirements for experience allows us to navigate the complexities of trading
social distancing, the ground-breaking fashion event will and doing business effectively, whilst simultaneously
combine a three-day streaming programme of 26 digital being highly mindful of the safety aspects associated with
runway shows from 22 – 24 October 2020. Front row seats the pandemic,” says sAFW director, Lucilla Booyzen.
are available from Computicket with sales currently open.
According to Booyzen, the 2020 sAFW Collections are trans-
This will be followed by the sAFW Trade show in the seasonal, in line with international trends toward collections
Crystal Court at the Mall of Africa showcasing more that incorporate both cool and warm weather elements. They
than fifty designers of mens- and womenswear, as well are also increasingly representing a move towards a ‘slow
as accessories ranging from footwear and handbags to fashion’ ethos of timeless design and sustainable production.
costume jewellery and millinery, from 1 – 3 November
2020. In addition, the sAFW Pop-up shop, where fashion “Whilst the move toward cleaner fashion production in
lovers will be able to interact and buy directly from all south Africa still faces many challenges, there is a very real

12 Waterfall Issue 10 2020