Page 18 - Waterfall Issue 6 2021

Waterfall News

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“The Codfather is all about fresh fish cooked simply. “We chose Polofields Crossing

Sauces are always on the side. The fish is the hero.” because there are no fresh fish
retailers or fish restaurants in the
area, and we hoped to follow on
These are the words of The Codfather in the fish wholesale business and have from the success of the Riboville
owner, George Sinovich, when asked to been dealing with the same fishermen Boutique Hotel (which George also
describe his brand. And George should for 35 years. I have a history with them, owns) situated in the Waterfall
know. He has been in the fish business so that’s why we get the best fish.” Equestrian Estate,” says George.
for over 35 years. “My father had a small “Waterfall is a fantastic residential
coal transporting company in Pretoria, The Codfather at Polofields Crossing and commercial area with a diverse
which I joined. As a side-line, I started offers the same delicious cuisine, demographic and great people. It
transporting fish and then opened great staff and comfortable space is certainly one of the best up-and-
a fish wholesale business,” explains as his other restaurants, however, it coming areas in South Africa, and of
George. “I would sell a Tinker for R5 and has taken its offering up a notch. course, it has some of the best views.”
offer to cook it for an extra 50c.”

Fish is George’s business,
and that’s why the fish
counter is the focal
point of each of The
Codfather restaurants.
You can choose any
fish or any combination
of seafood and get it
cooked straight away
and delivered to your
table. “We grill the fish and
make sure we retain all its
flavour. We don’t modify it at
all, and it’s always the freshest
fish you will find,” says George.

The Codfather menu is extensive,
and there is something for everyone,
including meat lovers, vegans and
especially sushi enthusiasts. “We have
a Spanish Josper charcoal oven in each
restaurant to cook aged meat and
grilled chicken with that unmistakable
smoky barbeque flavour. We also
have live oyster and lobster tanks
to ensure the freshest seafood.”

George opened his first The Codfather
in 1993. Today he owns three The
Codfathers, including his new stylish
restaurant in the Polofields Crossing
shopping centre in Waterfall. But how
does The Codfather stand out amongst
other fish offerings in SA? “Consistency
and quality,” explains George. “I started

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16 Waterfall Issue 6 2021