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Help design your
Waterfall Advertorial
making headway fast – 32% of hens From Fashionista to
in the USA are now cage free, double
‘Blokvrou’ to Food Club estate Food Club
the number of just three years ago.
So if you would like the meat on your
plate to be tender and delicious,
coming from animals that lived a life Justine Reardon wishes to find out what and stand the chance to
worth living, turn to page 45. You residents want in terms of eco-minded
can help Justine design a Food Club
for your estate and put yourself in produce and meat. win half a lamb
line to win half a free-range lamb.
“Win half a lamb that it is ‘man’s work’. The world
over, I am discovering many
female butchers who defy
– design a Food what others think a woman’s
‘role’ should be. These are
the women that continue to
Club” inspire me, women who have
found the courage to walk their
own unconventional paths.
As I journey further into the
world of meat, it is becoming
clear to me that issues
around food availability
and self-sustainability are
increasingly important to me.
3rd generation dress designer, Justine Reardon, I would like to collaborate with
in her new element
like-minded people who are
interested in these issues –
Who is she? In her own and this is how the idea of the
words . . . Food Club came into being.
‘Blokvrou’ is the story of my
journey with meat. It was a big ‘Hakie’ Giovi, Justine’s grandmother and
shock to some, when I abandoned mother customised dresses for Joburg’s elite
a career in fashion to follow my like Miriam Makeba
heart’s calling whilst training
and working in a well-known
butcher shop. I had developed a
passion for the art of butchery. Is wholesome
healthy eating Take three
Each day, as I watched and important to you?
worked with the butchers, I grew minutes to
more and more eager to learn and
cut. I revelled in practising how Would you like help design an
to break down the carcasses into to have naturally
their primary and secondary cuts, Eco-minded
deboning lamb legs, refining my grown and raised
knife skills, mixing spices to create farm products Food Club for
sausages, boerewors and biltong.
delivered directly to your estate
Butchery is a skill that anyone your door?
can learn but it is largely Scan or click the
dominated by the perception
PHOTO BY BRETT JORDAN
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44 Waterfall Issue 7 2022
