Page 8 - Waterfall City_Issue 10_2022

Waterfall City News

Introducing the
NEW WATERFALL

CITY BRAND

O ver the past few months, the

marketing and executive teams
of Attacq and the Waterfall
Management Company have
worked closely with a top business strategy and brand
design agency to re-position the image of the Waterfall
brand as we know it. The result is an exciting new brand
persona, name and logo for this world-class development!

So why the rebrand?
For years, Waterfall has been synonymous with residential
excellence and has become the new economic hub of South Africa.
It has been well recognised as an award-winning mixed-use precinct
that is seen as the ideal lifestyle and blue-chip business destination.
But, this has resulted in various institutions bordering Waterfall adopting
the Waterfall name in order to benefit from the development’s positive
brand associations. The time had come to distinguish ourselves.

Enter ‘Waterfall City’
By formally including ‘City’ in our name, we can now emphasise the true
purpose of the development, which is to bring people together in a dynamic
and vibrant urban environment that meets their personal and professional needs
and offers them an unsurpassed quality of life.

In a world with so many seemingly opposing factors, aspects and areas of impact, it
has become normal to sacrifice what is most important for what is urgently needed.
We have become accustomed to existing in a compromised state where we have
settled for less due to a lack of viable options or opportunities.

In Waterfall City, you don’t have to compromise. Waterfall City combines the best of
the business sector, residential estates and shopping convenience in close, walkable
proximity. Carefully curated natural spaces are merged with the city landscape to
encourage a healthy and active lifestyle. World-class technology infrastructure generates
clean energy, connects the city with the world and empowers its citizens.

6 Waterfall City Issue 10 2022