Page 9 - Waterfall City_Issue 10_2022

Waterfall City is a place where you can As a result, a brand persona and brand that Waterfall was mostly seen
integrate every aspect of your life as statement were created, and the as a residential area or shopping
part of a thriving community. It’s a safe, cornerstones of Waterfall City shaped. destination, with Mall of Africa being
world-class Smart City where you don’t The vision of Waterfall, now Waterfall the biggest attraction. What Waterfall
merely live, but where you can build a City, has always been one of community, City needed was a set of cornerstones
meaningful life and thrive! sustainability and simplicity – creating to communicate its true essence.
inter-connected spaces where people These cornerstones are what exemplify
But how does a brand of this can live, work, play and shop safely and the Waterfall City experience and
size rework its image? easily. It’s a place that utilises green embody the identity of our lively and
The answer is teamwork, research, building practices, and offers excellent interconnected community, reflecting
surveys, workshops and a shared vision facilities and the great outdoors. the vibrant African city we are.
between the major stakeholders of the
development, namely the landowners What became apparent in the These aspects reinforce the spirit of
and the Exco teams of Attacq and the research, which included a survey Waterfall City and we are super excited
Waterfall Management Company. of just under 1 000 people, was about this new chapter in our journey!

So what are Waterfall City’s new cornerstones?

A City of Connection: A City of Care:
This cornerstone speaks to our convenient location, future- This cornerstone is all about Waterfall City’s legendary
proofed infrastructure, world-class fibre optic and wireless security, safety, sustainability, healthcare and well-being –
communication network, as well as our impressive road and the fact that we are a Smart City, striving to improve the
network and range of public transportation options. quality of life for our citizens.

A City of Commerce: A City of Community:
This cornerstone covers our commercial developments: This cornerstone encapsulates the concepts of multi-
office buildings and business parks, our retail centres, generational living, education, and the fact that Waterfall
logistics and distribution hubs, and four hotels. City is a lifestyle destination. It also incorporates our SRI
(Socially Responsible Investment) programme: Waterfall
City Cares.

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