Page 10 - Waterfall City_Issue 10_2022
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Waterfall City News







































        Patterns

        Waterfall City has a pattern library that creates a colourful and energetic visual style for the brand.

        Shongololo            Connect              Ilanga                Mooi Loop            Potjie
        The African millipede   The concept of     Ilanga is the Zulu    Made to resemble     The potjie (or pot),
        or shongololo that    community is so      word for sun. This    the walkways across   used to cook potjiekos
        inspired this pattern   important in Waterfall   pattern symbolises   Waterfall City, the   over the fire, has
        transforms from a     City that it is one of   the innate friendliness   mooi loop pattern   become a favourite
        long worm into a coil   the four cornerstones.   and warmth of the   symbolises the   way of preparing food
        when it is disturbed.   This pattern of    South African nation.   people from all walks   for any number of
        The pattern can be    overlapping circles   Waterfall City is    of life who colour the   people, be it a small
        applied to create a   represents the human   a city of care and   city and bring life to it   family lunch, or a large
        condensed version     connection on which   connection, where    as they walk through   community gathering.
        (where the circles    the Waterfall City   everyone is welcome   the city’s streets and   Just like the potjie is
        are stacked, like the   community is built.   and can live their best   buildings. Mooi loop   a vessel for the care
        rolled-up millipede),   It also represents   life.               is also an Afrikaans   and connection that
        or in a longer line, like   the cooperation and                  greeting that means   a meal brings, so this
        the long millipede.   harmony that makes                         “to take care”, which is  pattern symbolises the
                              this city so successful.                   one of the Waterfall   Waterfall City ‘vessel’
                                                                         City cornerstones.   that connects the
                                                                                              people who live their
                                                                                              lives here.


                                           Brand Style Guide    Brand Style Guide    Brand Style Guide     Brand Style Guide    Brand Style Guide



                             Shongololo           Connect               Ilanga                Mooi Loop           Potjie
                             The African millipede or shongololo that inspired this pattern    The concept of community is so important in Waterfall City   Ilanga  is the Zulu word for sun. This pattern symbolises   Made to resemble the walkways across Waterfall City, the   The potjie  (or pot), used to cook potjiekos  over the
                             transforms from a long worm into a coil when it is disturbed.    that it is one of the four cornerstones on which the city is   the innate friendliness and warmth of the South African   mooi loop  pattern symbolises the people from all walks   fire, has become a favourite way of preparing food for
                             The pattern can be applied to create a condensed version (where    built.    nation. Waterfall City is a city of care and connection,   of life who colour the city and bring life to it as they walk   any number of people, be it a small family lunch, or
                             the circles are stacked, like the rolled-up millipede), or   where everyone is welcome and there is space for    through the city’s streets and buildings. Mooi loop  is also    a large community gathering. Just like the potjie  is a
                             in a longer line, like the long millipede.  This pattern of overlapping circles represents the human    people of all walks of life to live their best life.  an Afrikaans greeting that means “to take care”, which is   vessel for the care and connection that a meal brings,
                                                  connection on which the Waterfall City community is built.    one of the Waterfall City cornerstones.  so this pattern symbolises the Waterfall City vessel
                                                  It also represents the cooperation and harmony that makes       that connects the people who live their lives here.
                                                  this city so successful.




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