Page 19 - Waterfall City Issue 4 April 2024

The latest additions to the extensive retail offering at

Waterfall City include HAUS – a finely curated homeware collection

by Hertex, as well as skate culture and fashion brand, Vans.

Vans Concept 3.0 Store
Mall of Africa

Vans, the iconic brand known for its rebellious spirit in
skate culture and fashion, has opened its first Concept 3.0
store in Mall of Africa. This groundbreaking retail space
represents a leap forward in retail innovation.

The opening event, held in March, brought together
skateboarders, athletes, local musicians, and fashionistas
for a day of creativity, celebration, and community. With
distinct spaces showcasing the Vans product lines – Skate,
MTE (Made for The Elements), Life & Style, and Seasonal
Stories – every corner was a celebration of the brand’s
iconic aesthetic and uncompromising attitude.

One of the biggest highlights of the day was the
skateboard building workshops, where guests were invited
to craft their own personalised skateboard. Led by a
seasoned board-builder, the hands-on experience allowed
guests to unleash their creativity and design one-of-a-
kind pieces of art that reflected their unique style. Along
with branded snacks and cookies in the shape of the Vans
logo, sneakers, and skateboards, the energy of the event
was further amplified by live DJ sets by Bon Bon Vie and
Deniece Marz.

Their beats set the stage for an epic grand opening – the
symbolic ribbon-cutting ceremony. This was a monumental
moment in the brand’s history and marked the official start
of its Concept 3.0 chapter in South Africa.

Become a part of the ever-evolving Vans community and
step into a space where heritage meets innovation. To keep
up with the brand’s new chapter, follow Vans South Africa
on Instagram or Facebook.

Shop number: 1139

Waterfall City Issue 4 2024 17