Page 20 - Waterfall City Issue 4 April 2024

Waterfall City Fashion

Munkus
Oyama Gonintebe
Oyama Gonintebe

Ephymol

SA FASHION DESIGN

Full steam ahead with Going Green

T he country’s premier showcase align their brands with the soft power first full collection. She will be in the

of top local design, South
of fashion, has allowed designers to
company of a fresh line-up of fledgling
entrepreneurs comprising:
African Fashion Week (SAFW),
develop a growing understanding of
is set for its most sustainable
green season since adopting a the demands of running a sustainable Belhauzen, Heru Shezi, James Presents,
business as creative entrepreneurs.
Mother Of Gao, Ngingu, Nhlanhla
clean fashion ethos in 2019. From our side, we offer support by Masemola, Oddity and Reina Majoko.
hosting sale activations linked to our
“73% of designers participating in SAFW SAFW Pop-Up Shop to eliminate the The Mr Price New Talent Search
Spring/Summer 2024 are committed to cost of carrying dead stock.” Collections will conclude with the Mr
responsible fashion production in line Price Dollhouse Collection. “After last
with our vision for a non-toxic industry,” Also in attendance at this season’s year’s stellar showcase of local design
says director Lucilla Booyzen. event will be the 2023 winners of SA talent, we are excited to return to
Fashion Week’s Face of Fashion model the runway at SA Fashion Week. This
The event, which takes place at its search. Female model Lushe Wilkins and season’s finalists demonstrate a new and
official home, Mall of Africa, from male model Keenan Chetty will walk fresh perspective within womenswear,
18 - 20 April 2024, will see collections the catwalk. “First introduced in 2018, and we can’t wait for audiences to see
marked by timeless design, innovative the Face of Fashion allows prospective them at large this April,” says Kevin Smit,
modification of locally produced, young models to break into the fashion Managing Director, Mr Price.
sustainable fabric, and an emphasis on industry because of the visibility
quality over quantity. afforded by this high-profile platform,” The Bam Collective, Sipho Mbuto,
says Booyzen. and award-winning designer,
According to Booyzen, local support businesswoman, and cultural
from powerful retailers such as Mr Price, As is the tradition, the SAFW summer ambassador Thabo Makhetha, a
SAFW’s Retail Partner, as well as other season opens with the much- household name in fashion, conclude
visionary SAFW sponsors such as Mall of anticipated Mr Price New Talent the day.
Africa, CRUZ Vodka, Isuzu, and L’Oréal, Search. This launch pad, with its many
is critical to bolstering this positive industry success stories including Industry icon Jacques van der Watt
development. Lukhanyo Mdingi, MMuso Maxwell, of Black Coffee will open the three-
Jacques Bam, Fikile Sokhulu, Sipho signature ISUZU Luxury Collections
“Their financial contribution, as well as Mbuto, Arto Eksteen, and Munkus, will show on the second day with a
a deep grasp of how to leverage and introduce 2023 winner Cyla Gonsalves’ masterful tribute to the multiple ways

18 Waterfall City Issue 4 2024