Page 15 - Waterfall City NovDec Issue 2025

The Award-winning SOOK x Tyla activation at Mall of Africa. South African music sensation Tyla wowed fans at SOOK Mall of Africa.

Awards’ new Masterplan category, specially created in 2024 for
large-scale developments covering a minimum of 20,000m ,
2
was a huge honour. Such international recognition not only
emphasises the innovation excellence that has gone into
planning the growth of this smart city to date, but is also a
reward for all the hard work that we continue to put into the
development. Having also been named Best Masterplan in South
Africa 2025-2026, Waterfall City is once again in the running for
Best Masterplan in Africa, and possibly the world. All shall be
revealed in February 2026.

In May, Mall of Africa received international acclaim after
winning a Visual Victory Award at the prestigious International
Council of Shopping Centres (ICSC) Global Marketing Awards in
Las Vegas. The award, which recognises excellence in retail visual
The 2025 Field Guide update highlights new species identified in the past
12 months. merchandising, was presented in the category of Most Creative
In-Line Pop-Up Store Design for the SOOK x Tyla activation co-
produced, highlighting the additional species of wildlife and hosted with Spotify Africa and Sony Music Africa.
plantlife that have been identified on the various estates over
the past year. This update will be posted on the Community
Portal before the end of the year.
Pssst…
Awards In conclusion, we are currently very busy working on
In February, Waterfall City was honoured with the Best the development of the world’s first geographically
International Masterplan 2024-2025 award, recognising the bound smart city loyalty programme: Waterbucks,
innovative, world-class urban design framework of our thriving launching early next year, where choosing Waterfall
smart city. The fact that Waterfall City was chosen as the very City gets rewarded. Watch this space!
first Best in the World winner of the International Property

Waterfall City Nov/Dec 2025 13