Page 15 - Waterfall City NovDec Issue 2025
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The Award-winning  SOOK x Tyla activation at Mall of Africa.  South African music sensation Tyla wowed fans at SOOK Mall of Africa.


                                                              Awards’ new Masterplan category, specially created in 2024 for
                                                              large-scale developments covering a minimum of 20,000m ,
                                                                                                             2
                                                              was a huge honour. Such international recognition not only
                                                              emphasises the innovation excellence that has gone into
                                                              planning the growth of this smart city to date, but is also a
                                                              reward for all the hard work that we continue to put into the
                                                              development. Having also been named Best Masterplan in South
                                                              Africa 2025-2026, Waterfall City is once again in the running for
                                                              Best Masterplan in Africa, and possibly the world. All shall be
                                                              revealed in February 2026.

                                                              In May, Mall of Africa received international acclaim after
                                                              winning a Visual Victory Award at the prestigious International
                                                              Council of Shopping Centres (ICSC) Global Marketing Awards in
                                                              Las Vegas. The award, which recognises excellence in retail visual
         The 2025 Field Guide update highlights new species identified in the past
         12 months.                                           merchandising, was presented in the category of Most Creative
                                                              In-Line Pop-Up Store Design for the SOOK x Tyla activation co-
        produced, highlighting the additional species of wildlife and   hosted with Spotify Africa and Sony Music Africa.
        plantlife that have been identified on the various estates over
        the past year. This update will be posted on the Community
        Portal before the end of the year.
                                                                 Pssst…
        Awards                                                   In conclusion, we are currently very busy working on
        In February, Waterfall City was honoured with the Best   the development of the world’s first geographically
        International Masterplan 2024-2025 award, recognising the   bound smart city loyalty programme: Waterbucks,
        innovative, world-class urban design framework of our thriving   launching early next year, where choosing Waterfall
        smart city. The fact that Waterfall City was chosen as the very   City gets rewarded. Watch this space!
        first Best in the World winner of the International Property


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