Page 5 - Landscape SA Issue 107
P. 5




           THE SEEDS

           OF SUCCESS

           by LIbby PEACOCk

                reen-fingered aunt-and-niece team Dinah Kgeledi and
                Lesego Seloane are carving their way in an industry   Ronewa Creations, a women-owned landscaping business in Gauteng,
           Gdominated by men: landscaping. And they say the Covid-19   founded by aunt-and-niece team  Dinah Kgeledi and Lesego seloane
           pandemic has shown them to be resilient and able to “pivot a lot”.
           Their clients are very appreciative of their gardens, particularly
           because many of them are now working from home”.

           The Gauteng-based pair use their botany and horticulture expertise
           to provide landscaping planning, design, implementation and
           maintenance services through their business, Ronewa Creations.

           More than just growing an enterprise, they’re establishing a legacy,
           says Seloane.  They grew up in a home surrounded by plants of
           different species and were inspired by Kgeledi’s mother, who is now
           in her 80s. “She still loves gardening, and she is still schooling us to
           this day.”

           About 90% of the suppliers and partners they work with in different
           parts of their service offering are men, as are most of their team,
           adds Seloane. “Since our business is male-dominated, we have to be
           strong, mentally and physically.”

           “From the plant names and knowing how to care properly for your
           plants, to leading a team of mainly men, you need clarity of vision
           and the right talent on board with the right mindset, because this is
           tough … working in the rain or under the scorching sun.”
           Kgeledi adds: “Although we don’t know many female landscapers in
           the industry, young women are truly inspired by us. It’s our biggest
           dream to give back to the youth. We want to have an impact on
           people’s  lives  –  especially  young  women  who  want  to  pursue

           The right guidance has been vital on their own journey, she says –
           it’s not only about business, but also about personal development
           and having the “right mind and attitude”. Perseverance, a strong will,
           passion and a love for people are important.

           The pair have a similar vision and and share a goal: to grow the
           business in other provinces, employ more people and empower
           others through environmental advocacy – all while having fun.
                                                                •  Ronewa  Creations  is  supported  by  insurer  Hollard’s  Big  Ads  for
           Their tips for young women following in their footsteps? “Just start!   Small Business initiative that aims to help small, medium and micro-
           Women are incubators and we can achieve so much when we realise   enterprises thrive, for their own benefit and that of their communities
           how great we can be once we are in business,” says Seloane.  and the broader economy. n

           Information supplied by Flow Communications on behalf of Hollard.

           About Hollard
           Established in 1980, the Hollard Insurance Group provides short-term and life insurance as well as investment products to a diverse customer
           base including individual consumers, commercial entities and corporate clients. Hollard’s organisational purpose is to enable more people to
           create and secure a better future.

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