Page 21 - LandscapeSAIssue113
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BUSINESS FEATURE






                                       “We didn’t necessarily need to be the best,
                                       we just had to be as good as we could be”
                                                                          – JIM COLLINS





           In addition to the above, the company   basis of willing buyer, willing seller and   Turf, the main one of which was the level
           developed a brand character, the humming   the company became a wholly owned   of support received. Says Kirkby: “I was no
           bird, to represent its attributes. It is a busy,   subsidiary of Bidvest. “It was a nice, clean   longer fighting the business battle on my
           active bird, quick, alert and known to be   deal,” says Kirkby, who stayed on until the   own.”  Other benefits included:
           ‘quality conscious’ in that it only obtains   end of the 2010 Soccer World Cup.  •   improved stability and sustainability of
           nectar  from  those  flowers  it  considers                             the company;
           worthy of its attention.           Having never been part of a corporate   •   improved employee security and wider
                                              structure, Kirkby says he soon learnt that   career paths for them;
           Selling the company to Bidvest     there were  ‘a few differences’ and even   •   inter-company  business  opportunities;
           In  2004,  Kirkby  sold  Top  Turf  to  Bidvest,   though he was told that things would not   and
           one of the largest, most diversified service   change after the sale, the reality was different.   •   leveraging the Bidvest/Brian Joffe
           businesses on the Johannesburg Stock   “The company no longer belonged to me and   reputation.
           Exchange. A feature of its acquisition   I needed to toe the line of the new owners,”
           philosophy was to identify well-run private   he says, adding that they had entered a world   Some time after selling Top Turf, Kirkby
           companies that could be potential targets   of budgets, forecasts, sales reports, financial   formed a consultancy practice to service
           for buy-outs. He was invited to attend their   ratios, board meetings, incentivisation,   some of his long-time clients.  Together
           workshops and planning meetings, and   corporate governance  “and a whole lot   with his son Jonty, they started Real Green
           realised that the philosophies of the two   more”. This was the next step in securing the   in 2013, also on a 50:50 basis. As soon as
           companies were closely aligned.    sustainability of the business into the future.  the business had matured sufficiently, he
                                                                                 sold his shares to Jonty and exited the
           The sale of  Top  Turf took place on the   However, there were many benefits to Top   landscaping and sports turf industry.   n





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