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BUSINESS FEATURE
full product standard that sets presently we don’t have the facilities to do Having established an iconic marketing
requirements for certification of recycled this.” He intends to approach Interwaste tool in the form of the Easi-Bug (a smart car
content, chain of custody, social and to undertake the recycling of the artificial wrapped in grass), Easigrass will continue
environmental practices and chemical grass. to invest in the South African market.
restrictions. Easigrass is committed to Currently, Easigrass is the only company Currently there are over 100 Easi-Bugs
researching and developing better ways bringing 100% recyclable artificial grass around the world, with many of these on
to remove, clean and re-use artificial into South Africa. Kensington Green South Africa’s roads. The new Cape Town
turf, adding recycled components to its has a 30 mm pile height, and its yarn is operation will also make use of them
product range. C-shaped with a double backing. The yarn and other Easigrass intellectual property
Kirkby says that recyclable grass is being technology is cooler than flat yarn grass, to promote Kensington Green and all
used in other parts of the world, especially and it remains upright for longer, requiring Easigrass products even further within the
in Japan and the UK, but that South Africa less brushing. Although it is presently used South African artificial turf sector.
is still catching up. “Sometimes, where primarily for residential landscape grass, it
artificial grass is about 5-7 years old, it will be introduced as a sports facility grass Jonty Kirkby 074 858 0908
needs to be removed and replaced, but in the near future. Tom Nell 072 429 8481 n
Easigrass Kensington Green
Landscape SA • Issue 125 2023 21