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NEWS

Doubling down on energy efficiency

anfoss is encouraging decision makers to act at COP26. In an extensive campaign
directed towards the COP26-participants in Glasgow, Danfoss highlights that energy
Defficiency is the most cost-effective way to achieve economic growth, decarbonise
economies and meet the goals of the Paris Climate Agreement.
In a campaign aimed at the participants of COP26 in Glasgow, UK, Danfoss, a leading
provider of solutions enabling the green transition, says energy efficiency delivers more than
40 percent of the reduction in energy-related emissions the world needs to fully achieve
international climate and energy goals.
Danfoss is participating at COP26 to meet with political leaders and NGOs, to help
amplify the message that climate action is needed now. The campaign includes an extensive
digital campaign as well as a wrap around the printed edition of the Financial Times
newspaper with a main message to participants at the COP that the greenest energy is the Martin Rossen
energy we don’t use.
About the campaign
Watch the call for climate action in this video from Danfoss CEO Kim Fausing
• Digital campaign in 25+ countries
According to Martin Rossen, Senior Vice President, Group Communications and Sustainability targeted decision makers and policy
at Danfoss, the campaign is focused on energy efficiency as annual global improvements makers with a video from Danfoss
hit a decade-low in 2020. Numbers from the International Energy Agency show that energy CEO Kim Fausing on the role of energy
intensity improved by only 0.8 percent in 2020, roughly half the rates, corrected for weather, efficiency improvements in the green
for 2019 (1,6%) and 2018 (1,5%). transition and how technology available
“It is imperative that decision makers at COP26 prioritise energy-efficiency. It is the most today can reduce costs of rolling out
important single component in reaching the Paris goals, it is extremely cost effective, and it renewables, accelerate the green
can boost economies and create jobs,” says Martin Rossen. transition and create jobs.
Martin Rossen, who is former Chief of Staff to Danish Prime Minister Mette Frederiksen, • Financial Times placement on the key
sees the current energy crisis as a potential eye opener for decision makers. story – The greenest energy is the
In an op-ed recently published in politics.co.uk, Rossen writes that soaring prices should energy we don’t use.
remind decision-makers that the greenest energy is the energy we don’t use. • Virtual COP26 side event on the unique
opportunity that economic recovery and
Read the op-ed in politics.co.uk here new national infrastructure plans create

“Most energy is used in our cities and buildings, factories, and transportation. And we use for fast-tracking the green transition Live
much more energy than we need, which is not only bad for the climate but also for the from the green transition: Decarbonizing
economy. If nothing else, the increase in energy prices should be the lever for climate action buildings and their construction.
at COP26,” says Martin Rossen, underlining that there is no time to waste.
“The time of talk is over. Now comes the time to act, and energy-efficient solutions are Contact Mikkel Ballegaard Pedersen,
ready to implement,” he says. Danfoss, mikkel.ballegaard@danfoss.com

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