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BMW, the class of a Mercedes, the safety of a Volvo and the reliability of a Toyota. the digital experience platform we want
This ability to pick the best bits from different brands is exactly what composable and need. Umbraco makes it easy for
DXP offers. It gives you the opportunity to create incredibly tailored experiences that us to build apps and websites using the
offer exactly what your customers need. solutions best suited to the job. As a
framework, it makes it easy to choose
I’ve unpacked some of the main benefits of composable DXP below: the right supporting applications
• It provides the best of the best: Make the most of the best technology you really want for your DXP
on the market by tailoring your DXP to your business; enabling you Umbraco is solution.
to choose the right applications to fill any gaps that you may one of the fastest At Bluegrass,
have in your digital experiences. growing platforms for building we want to move
• It’s customer-centric: When you’re using the best of the websites with more than 700,000 away from
best you can offer customers the slickest experiences, at relying on
every customer touch point, and we know that providing installations. It’s in the top five most large software
positive experiences promotes loyalty, boosts retention popular server applications, and among platforms
and encourages brand advocacy. the ten most popular open-source offered by
• It’s omnichannel-ready: As part of providing positive tools. Also, Umbraco is one of the single vendors
customer experiences, you need to embrace an most deployed Web Content and we embrace
omnichannel approach. A cDXP gives you a more Management Systems on the microservices
comprehensive and cohesive view of your customers at every Microsoft stack. architecture
step of the customer journey and allows you to manage all of because it reduces
these interactions in one place. our reliance on a specific
• It’s faster to implement: Marketers often rely on IT teams to turn their platform. And so, unsurprisingly,
ideas into campaigns that deliver desired outcomes. But this process can be we’re also embracing composable
time-consuming and when the implementation process is slow, so are the results. DXP. In fact, we see Umbraco as a key
With a composable DXP marketers can build web experiences, repurpose content, strategy in our platform offering for
personalise and test how well their digital content does far quicker because they clients. With over 14 years’ experience
can do it themselves. in delivering over 350 Umbraco
• Umbraco as the CMS for your composable DXP strategy solutions, we have invested further
in our partnership and have recently
Content management resides at the centre of any DXP solution. Umbraco provides become the only Umbraco Gold
the ultimate CMS for composable DXP; offering the freedom that we need to design Partner in Africa. n

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EngineerIT | October 2022 | 11