Page 12 - EngineerIT October 2022

ICT

Recognising the potential of a

composable DXP

By Nick Durrant, co-founder and MD of Bluegrass Digital

oday, application leaders and marketers need to do away with monolithic digital
experience platforms and make use of solutions that give them the option to
Tchoose the bits and pieces that suit them best.
At the end of 2020, research and consulting firm Gartner published a study titled:
“Adopt a Composable DXP Strategy to Future-proof Your Tech Stack”. Gartner noted that
adopting a composable DXP will help businesses outpace the competition and suggested
that application leaders must do away with monolithic digital experience platforms and
update their tech stacks if they want to cater to modern market needs and meet business
objectives.

What is a composable DXP you ask?
Composability is a system design principle that provides different components that can be
selected and brought together in various combinations to meet the specific requirements
of a user. A composable digital experience platform (cDXP) is entirely modular and is
made up of a series of best-of-breed solutions that fill the gaps in a digital experience. Nick Durrant
Made possible via APIs and leveraging microservices architecture and cloud, a cDXP is
not a single product but it does bring your entire marketing stack together so that you can
manage all content and campaigns in a central hub. With a cDXP, marketers can deliver Building the perfect platform to
digital experiences as and when their audiences need them and connect with customers meet your needs
in a smarter way. If I gave you the option to create the car
Where more traditional, monolithic DXPs offer a set of pre-packaged capabilities – of your dreams – and I mean the car of
often called product suites and providing several different functionalities included as your wildest dreams – would every single
part of a single software solution – composable DXPs are flexible, customisable and are detail be from the same manufacturer?
designed to be easy to use and simple to implement. They should also complement and I’m guessing not. Sure, you may be a
enhance the company’s existing tech stack. big fan of a particular automotive brand
According to the Gartner research mentioned above, around 60% of mainstream but if you had the chance to choose
businesses will list composable business as a strategic objective by 2023 and those that absolutely anything from anyone, you
have adopted an intelligent composable approach will outpace competition by 80% when might decide to combine the luxury of
implementing new features. a Rolls Royce with the performance of a

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