Page 8 - Dainfern Precinct Living Issue 4 May 2023

Business

ARE YOU MEMORABLE FOR THE ”
RIGHT REASONS?

Your image vs Just like businesses, as an individual control, your reputation is in the eye
of the beholder.
managing your career like a business,
your reputation. you have the ability to create your Your reputation can be made, and
brand... and should be doing so
Which is more because it gives you a greater level of your reputation can be damaged
control over how you want to be ‘seen’
– sometimes by your own actions
important? and what you want to be known for. and behaviour. But it can also be
informed by gossip and rumour,
But what we WANT to be known for by misunderstandings and
BY BRIONY LIBER is not always the same as what we misinterpretation, and by the personal
ARE known for. There is a distinct and individual experience of one or
difference between brand and two people who have the ability to
usinesses spend a lot of reputation. influence the opinions of others.
time creating and working So if a reputation can be as fickle as
on their brand: their logo, Brand is something you can create what others think of you, should you
Btheir value proposition, their and control. care? I would say yes. And I will tell
offerings to various stakeholders, you why I say this in a few anecdotes.
their differentiators, their social Reputation is something that is
media presence and voice, which is based on the opinions and beliefs How you make people feel is
the ‘personality’ of the business. In that people in general have about sometimes more important than your
essence, businesses create the someone or something. So while technical brilliance.
image and experience that they the image or brand of your personal
want to be known for. ‘business’ may remain within your A while back I worked with someone

6 DPL issue 4 2023
8 DPL issue 5 2022