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Waterfall News

GAME LAUNCHEs

RETAIL RE-IMAGINEd

AT MALL oF AFRICA

R ecently, African retail giant, Game, launched its

first future ready concept store at Mall of Africa.
This new store, designed specifically to bring
customers an improved and exciting shopping
experience, is the first of its kind to be transformed
as part of Game’s ‘Retail Re-imagined’ strategy.

INNoVATIoNs IN sToRE
Innovations piloted at the Mall of Africa store include
self-checkout counters, price check booths, sampling
vending machines, electronic shelf labels and
free customer Wi-Fi in-store. In addition, the store
features a children’s play area, digital touchscreens
that allow shoppers to access information on Game
products and product ranges, and interactive
demonstration zones across the various store
categories, where consumers can test products
such as prams, children’s bicycles and electronics.

“Game is changing the way we operate within
our stores, our store layout, our product ranges,
category propositions and customer service,”
says Andrew stein, vice President of Game.

IMPRoVEd oPERATIoNAL EFFICIENCIEs
“The concept of ‘Retail Re-imagined’ is about
transforming and improving the customer experience
as a whole. We prioritise creating a better life for our
customers, as well as saving them time and money,

10 Waterfall Issue 9 2020