Page 26 - Waterfall City Issue 5 May 2023
P. 26

Waterfall City News



















        COMMON MISTAKES



        THAT COULD COST



        YOU MILLIONS




        Why investors should leverage the experience of

        their financial advisor when making decisions.

                                         By Nirdev Desai, Head of Sales, PSG Wealth




           ‘Everyone has a plan                    he role of the financial advisor

          until they get punched            T      in uncertain times is to help
                                                   investors take proactive
            in the face,’ were the                 steps towards ensuring that
          words of boxing legend            their financial plans are realised
           Mike Tyson. Nowhere              while responding rationally and
                                            appropriately to market volatility.
           is this sentiment more
            appropriate than in             Developing “financial
                                            fitness”
           the world of financial           Investing can sometimes be
           markets, where even              an emotional rollercoaster and

           the small changes can            unfortunately, the urge to act
                                            impulsively when markets show signs
          undermine the success             of volatility can be difficult to resist.
             of a financial plan.           An overwhelming body of evidence    Nirdev Desai
                                            continues to demonstrate that when
                                            investors try to time the market and
                                            make snap judgements in response to   movements. However, the net loss of
                                            fluctuations, the resulting decisions   these switches amounted to nearly
                                            can have far-reaching negative      R100 million, leaving these investors
                                            consequences.                       worse off when a degree of stability
                                                                                returned and markets started to
                                            Recent research by Momentum         recover.
                                            indicated that between March and
                                            December 2020, investors reacted    A big part of the value proposition of
                                            hastily to the onset of the pandemic,   a financial advisor is in sharing “non-
                                            initiating R1.5 billion in switches   technical” skills with their clients, such
                                            based on ‘gut reactions’ to market   as how to avoid acting impulsively in


        24  Waterfall City Issue 5   2023
   21   22   23   24   25   26   27   28   29   30   31