Page 10 - Waterfall City Issue 5 May 2024

Waterfall City News

SOOK MALL OF AFRICA

SUCCESS STORIES

H ave you been to SOOK Mall your favourite labels, some of which that ensures all eyes are on the

brands utilising the concept space.
are only online, and get a real feel of
of Africa? It is an exciting,
their products. The first of its kind in
digitally connected retail
space available for short-term
transform the retail experience. It is
letting. This means the brands that Africa, SOOK Mall of Africa aims to SOOK Mall of Africa has become a
vibrant hub of innovation. We chatted
are showcased in this concept store tailored to a brand’s needs and offers with several SA brands that have
change all the time. This is your chance a fully flexible space with a powerful utilised the space since its launch and
to meet the teams and celebs behind digital platform and a prime location discovered many success stories.

Sompire Kids “SOOK Mall of Africa allowed us to test
Last year, South African media what having an actual store would look
personality and television presenter, and feel like and give customers the
Somizi Mhlongo, launched an exciting chance to touch and see the clothes
children’s clothing range. He recently before they buy.”
showcased his creations at SOOK Mall
of Africa. It is an amazing concept, says
Mhlongo. “When we were offered the
“Sompire Kids is a children’s clothing opportunity to showcase our products,
brand that goes beyond fabrics and and get a great audience, I thought
materials. It is a bold statement that 100%, we are in. SOOK Mall of Africa in a month. It is definitely because of
encourages kids to be themselves,” gives up-and-coming businesses in the foot traffic and the excitement of
says Mhlongo, who came up with the the retail industry an opportunity to people wanting to try the brand.”
idea a few years ago. “I always wanted envision a physical store setup and
to be involved in retail and fashion, engage directly with customers.” “We are also looking forward to
and knew I needed to do something launching our winter range soon and
different that would stand out from the Sompire Kids had such a successful a limited edition line for mothers and
rest, especially locally.” sales week at SOOK Mall of Africa, fathers, as well as kids. This is all based
that the brand will soon be opening on the feedback and demand we had
Sompire Kids is an online store, but its first bricks and mortar store at Mall at SOOK Mall of Africa.”
when SOOK Mall of Africa approached of Africa. “We had the highest sales
them, the team was given the since we launched during our time https://sompirekids.com
opportunity to experience what it at SOOK Mall of Africa, where in one FB @Sompire kids
would be like to have a physical store. week, we made what we usually make IG @sompire_kids

8 Waterfall City Issue 5 2024