Page 14 - Waterfall City Issue 5 May 2024

Waterfall City News

THABOOTY’S
Thabooty’s is a South African brand founded by media
personality, actor and businesswoman Thando Thabethe.

They offer a diverse range of shapewear, lingerie,
swimwear, underwear and sleepwear designed to
celebrate and empower women of all shapes and sizes.
“Our products are known for their quality, comfort, and
stylish designs. Our brand emphasises inclusivity and
body positivity to make every woman feel confident and
beautiful,” explains Thabethe.

Thabooty’s was invited by SOOK Mall of Africa to
collaborate on its launch in South Africa, and for the
brand, it was an easy yes. “We chose SOOK Mall of Africa
because of its unique, innovative concept and diversity
of brands – particularly local brands. There was a spirit of
community and collaboration, and it was exciting to be
part of a collective retail space that fosters networking
opportunities and collaboration with other brands and
entrepreneurs.”

SOOK Mall of Africa offers a prominent location for its
retailers, attracting a large and diverse consumer base.
With high-traffic areas, brand visibility is heightened. It is
known for its well-equipped retail space and professional
infrastructure. The digital screens showcase the brand’s
presence and products, enhancing customers’ overall
shopping experience.

“Working with SOOK Mall of Africa was a remarkable
experience for our brand. The creativity, location,
innovative infrastructure, and collaboration with the
SOOK Mall of Africa team helped us connect with our
target audience in a significant manner,” says Thabethe.
“We received positive feedback from our customers and
valuable knowledge. Overall, it was a great opportunity,
and we look forward to partnering with SOOK Mall of
Africa again in the future.”

www.thabootys.com
info@thabootys.com
Twitter @thabootys
FB @thabootys
WhatsApp: 068 549 6070

12 Waterfall City Issue 5 2024