Page 15 - Waterfall City Issue 5 May 2024

LIFT FIT
LIFT FIT are passionate about their
customers and brand, and always
put their customers first by providing
the best quality apparel and top-
notch customer experiences. LIFT FIT
is a South African-based Premium
Sportswear brand focusing on
those serious about improving their
fitness by showing up every day and
working on themselves!

CEO and co-founder Jared McCormick
is a health and fitness enthusiast,
and always wanted to design a brand
that is hard-wearing, durable, and
sexy, and worn by athletes from all
sporting disciplines across the globe.
LIFT FIT was launched in 2020 and is
based on pure grit, determination,
and a single objective: To be the
world’s number one and most loved
gym wear brand!

The decision for LIFT FIT to host
a pop-up at SOOK Mall of Africa
was so the brand could connect to
their customers in a more personal
capacity, bringing their products to
life.

“SOOK Mall of Africa offered a place
where we could connect with our
customers and really show the brand
has range,” says Marketing Manager
Sune van Tubbergh. “We could create
an experience for our customers
where they could interact with our
staff, touch and feel the quality of the
product and really experience LIFT
FIT. We definitely plan to use SOOK
Mall of Africa again.”

https://lftfit.com/
010 446 7682

Waterfall City Issue 5 2024 13