Page 11 - Waterfall City Issue 5 May 2024

GALXBOY
GALXBOY, a South African streetwear
brand, is deeply intertwined with the
vibrant and rebellious youth street
culture that thrives in the urban
centres of Mzansi. Conceived by
Thatiso Dube, who also serves as the
head designer, GALXBOY was born
in 2008 out of a recognition of the
need for a brand that truly speaks
to the youth, particularly Millennials
and Generation Z. This connection
to the youth is the driving force
behind GALXBOY’s specialisation in
the design, manufacturing, and retail
of streetwear fashion apparel and
accessories.

Choosing SOOK Mall of Africa was
easy. “It is an innovative and unique
retail concept that offers brands
and customers a very 21st century
pop-up shopping experience, and
GALXBOY wanted to be a part of that
experience,” says Travis Carelse, the retailers and visitors, allowing brands over R1 million in sales during our 7-day
Marketing Manager at GALXBOY. “The to personalise the space. stay. The fantastic reception inspired us
opportunity to be one of the first to approach Mall of Africa to open a full-
brands to occupy space at this world- “As a retailer, all you have to bring is time GALXBOY store, where we began
class shopping destination was simply your stock, your point of sale, and digital trading in February 2024.”
too good to pass up.” content for the screens, and you are
ready to trade. It truly is a one-of-a-kind www.galxboy.co.za
SOOK Mall of Africa offers a fully experience. Our staff and customers FB @GalXBoy
customisable digital shopping thoroughly enjoyed and appreciated IG @galxboy_sa
experience that allows brands to the entire process. From a traffic and X @GALXBOY
engage with customers in person. sales perspective, we had an incredible TikTok @galxboy_sa
The plug-and-play digital screens week and sold over 1,400 unique YouTube @galxboysouthafrica7838
and signage are always a hit with GALXBOY products while generating LinkedIn galxboy

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