Page 12 - Waterfall City Issue 5 May 2024

Waterfall City News

MAFASTELA to connect with both our existing to display our stylish and high-quality
Mafastela is not just another online clientele and new potential clients. We eyewear and engage with customers
eyewear provider; it’s a mission- envisioned the Mall as more than just in a setting that exudes sophistication
driven venture that crafts stylish, a shopping destination. In this space, and modernity.”
high-quality glasses tailored to every we could cultivate lasting relationships
personality and lifestyle. Leandra B. with our customers and nurture a The pop-up store yielded remarkable
Manjate, Director of Mafastela, shares community of loyal supporters.” results in multiple aspects of their
her personal connection to eyewear business, including a boost in sales
and the brand’s mission to redefine Mafastela heard about SOOK Mall of and online traffic, exposure to new
the industry. “We offer affordable, Africa on social media, and its vibrant audiences, insight into consumer
beautiful glasses that not only enhance atmosphere made it an obvious choice preferences, building brand awareness
vision but also evoke excitement and for the eyewear brand. and networking opportunities with
confidence in our customers.” influential figures.
“From the outset, I was captivated by
The team behind Mafastela recognised the expansive space and impressive “The success of our pop-up store
SOOK Mall of Africa’s immense screens. These features perfectly extended beyond sales and brand
potential as a space to promote their aligned with my vision for Mafastela. awareness – it facilitated valuable
eyewear and educate clients on each Walking through the Mall, I felt an networking opportunities with
product’s unique features and benefits. immediate connection to the energy influential individuals such as former
With its expansive layout and state- and dynamism that permeated every Miss South Africa, Shudufhadzo
of-the-art facilities, the space offers a corner. I instinctively knew this was Musida, as well as TV presenter Maps
perfect environment to engage with where the Mafastela pop-up store Maponyane. Their presence at the store
customers and provide them with should be. We saw it as an opportunity enhanced our credibility. It opened
personalised assistance and guidance. doors to potential collaborations
and partnerships that could further
“We understand that brands must propel our brand’s growth. Based on
create immersive experiences that this success, I am more than excited
resonate with customers on a deeper to say that we plan to host three more
level. SOOK Mall of Africa stood out pop-up events in the near future.
for its exceptional ability to bring Furthermore, following demand after
brands to life, providing a platform the pop-up, we have since opened a
to display our products engagingly showroom in Dainfern Square.”
and interactively. Beyond the retail
aspect, SOOK Mall of Africa presented www.mafastela.com
an unparalleled opportunity for us +27 (0)84 830 0001

10 Waterfall City Issue 5 2024